This is marketing
(Book)
Author
Published
New York : Portfolio/Penguin, [2018].
Format
Book
ISBN
0525540830, 9780525540830
Physical Desc
xvi, 267 pages : illustrations, charts ; 19 cm.
Status
Coastal Region - Adult
658. 8 GOD
1 available
658. 8 GOD
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Coastal Region - Adult | 658. 8 GOD | Available |
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Subjects
LC Subjects
More Details
Published
New York : Portfolio/Penguin, [2018].
Language
English
ISBN
0525540830, 9780525540830
Notes
Bibliography
Includes bibliographical references (pages [253]-256) and index.
Description
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This book offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Local note
Apr 2023
Local note
Donated by an Anonymous Donor for the 2023 Reading Tree.
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Citations
APA Citation, 7th Edition (style guide)
Godin, S. (2018). This is marketing . Portfolio/Penguin.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Godin, Seth. 2018. This Is Marketing. Portfolio/Penguin.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Godin, Seth. This Is Marketing Portfolio/Penguin, 2018.
MLA Citation, 9th Edition (style guide)Godin, Seth. This Is Marketing Portfolio/Penguin, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.