How disruption brought order: the story of a winning strategy in the world of advertising

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Author

Dru, Jean-Marie

Publisher

Palgrave Macmillan

Publication Date

2007

Edition

1st ed.

Language

English

Description

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Syndetics Unbound

Subjects

Subjects

Advertising
Advertising -- Cross-cultural studies
Advertising agencies
Cross-cultural studies
TWBA (Firm)

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ISBN

9780230600690

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